Cadbury launches surprise new product in time for Easter

Cadbury launches surprise new product in time for Easter
  • PublishedJanuary 30, 2024

Cadbury has teamed up with an iconic ice-cream brand to launch a surprise new product, available at Coles just in time for Easter.

Teaming up with Peters Ice Cream, the brands have collaborated to launch a never-before-seen frozen Easter treat for Creme Egg lovers.

The brands are launching the Cadbury Creme Egg ice-cream tub and bringing back the much-loved Creme Egg chocolate coated ice-cream sticks.

Both frozen desserts include the iconic gooey centre of a Creme Egg and will be exclusively available at Coles for a limited time only.

The tub will be generously loaded with Cadbury milk chocolate pieces, swirled throughout vanilla ice-cream and filled with a delicious Creme Egg core.

Meanwhile, the Creme Eggs sticks will have vanilla ice-cream and a Creme Egg centre, coated with smooth chocolate.

Head of Marketing at Peters Ice Cream, Andrea Hamori, said the company knows Aussies are obsessed with Creme Eggs.

The products include a tub.

The products include a tub.

The ice-cream stick is also making a comeback.

The ice-cream stick is also making a comeback.

“The sweet gooeyness that only a Creme Egg can deliver is irresistible to Aussies looking for a fun Easter snack,” she said.

“Knowing the scale of their popularity makes releasing this Creme Egg frozen duo in the lead-up to Easter that much sweeter.

“We’re confident these treats, and new Cadbury Creme Egg Tub, will swiftly claim a rightful spot as a seasonal must-have.”

The new products come after almost six million Cadbury Creme Eggs were sold over the 2023 Easter period.

Chocolate-lovers are being urged to be quick and snap up the desserts before they sell out, with the tubs retailing at $12 and the sticks for $9.50 per box.


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